Polling: Voting Intention

GB Polling Average

Latest voting intention polls and trendline (LOESS regression)

Methodology

1. Accuracy Weighting 🎯

Every pollster is assigned a score derived from their historic accuracy. Firms with a proven track record of proximity to actual election results exert more influence on the trendline than those with higher historical error margins.

2. Frequency Balancing ⚖️

To prevent high-volume pollsters from skewing the average through sheer quantity, weights are adjusted for frequency. If a firm publishes multiple times within a 10-day window, their total weight is distributed across those polls. This ensures weekly trackers don't overpower fortnightly/monthly releases.

3. Bisquare Smoothing 📉

A robust regression model handles statistical noise by measuring how far a poll deviates from the trendline. The further a poll is from the trend, the less weight it carries, up to a limit of >10pts receiving zero influence.

Trendline (LOESS)

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